One of the hardest marketing strategies is coming up with a memorable and creative slogan that properly represents your company or brand. A slogan stays with the consumers—it is how they think of the product. A slogan is only worthwhile if people remember it.
Great slogans must be easily identifiable and be consistent with the brand, memorable, beneficial and create positive feelings for the consumer. They should set your company apart from its competitors, but they have be simple. That sounds pretty simple to do right?
A good way to get your wheels spinning when you need inspiration for creativity is to look to the best. Here are 50 of the best and most famous slogans.
1. Apple: “Think Different”
“Think Different” is part of Apple’s original slogan. Apple is known for innovation in its products, and leading the way for its competitors. Therefore, Apple’s employees and technicians think differently than other technology companies.
2. Dollar Shave Club: “Shave Time. Shave Money.”
This product slogan is perfect for describing Dollar Shave Club’s mission. They want their customers to save time by not having to go out and purchase razors. And saving money is always a bonus for everyone. But, they are also being clever with their word play of “shave” rather than “save.”
3. L’oreal: “Because you’re worth it”
Women want to feel good about themselves and know that they have worth. L’oreal has the perfect slogan for their beauty products. They are telling their customers that they are of value—women don’t have to buy their products to become worth it because they already are.
4. Bounty: “The Quicker Picker Upper”
This slogan uses some great advertising tricks: the words all rhyme with each other, which makes it easier to say, as well as having it go with a tune, so you remember the slogan better. It is also making a claim against its competitors, saying it picks up messes faster.
5. Dunkin Donuts: “America Runs on Dunkin”
America is known for consuming a lot of coffee. Although Dunkin is known for its donuts, it also sells a lot of coffee. It is claiming it is the best for both by making a broad assumption that America runs on their food and drink products.
6. McDonald’s: “I’m Loving It”
Even if McDonald’s isn’t the healthiest food, it still is one of the most popular fast food joints in America. Therefore, their slogan is a pretty safe assumption that the customer loves their products.
7. Verizon: “Can you hear me now? Good.”
Verizon has one of the best product slogans for its market. This cell-phone company has the best coverage of its competitors, so its slogan tells the truth—the Verizon man from the commercials never experiences a dropped call.
8. State Farm: “Like a good neighbor, State Farm is there.”
Not only is this slogan a jingle, but it also makes a very important comparison. Customers want to trust their insurance, so by saying they are like a good neighbor, State Farm separates itself from other faceless, cold insurance companies.
9. USMC: “The Few. The Proud. The Marines.”
The United States Marine Corps is smaller than the Army and the Navy, but the men and women who serve in this branch are very proud of their jobs. It also relates to the high caliber of the men and women who join.
10. KFC: “It’s finger lickin’ good.”
Doesn’t that sound appetizing? Kentucky Fried Chicken’s slogan makes its food sound very delectable by claiming that customers will lick their fingers after eating it. Mouth watering, yet?
11. Canon EOS: “See what we mean.”
A play on words, “see what we mean,” tells the customer to check out the product to understand what Canon means by the quality of the camera. But, it is a camera. This DSLR brand is one of the most popular brands of cameras in America.
12. Wal-Mart: “Save money, live better.”
This product slogan show the competition Wal-Mart gives its competitors: its products cost less. By spending less, customers are supposedly living better lives.
13. Nikon: “At the heart of image.”
Nikon, a very popular camera brand makes a bold claim with its slogan by saying that their brand has such quality that it is at “the heart of image”—it should be the center of the camera market.
14. Disneyland: “The happiest place on Earth.”
Smiles and fun is to be expected from Disneyland, a family-oriented theme park based off one of the most popular family movie brands. Children dream of visiting this theme park, so it isn’t far off for the company to assume it is one of the happiest places on Earth.
15. Hallmark: “When you care enough to send the very best.”
Some of the best product slogans actually tell the truth about the company’s products. Hallmark is known for its sentimental greeting cards and heartfelt condolence cards.
16. De Beers: “A diamond is forever.”
De Beers tells makes a bold statement with its original product slogan by saying that a diamond is forever. If it lasts forever, the worth of the product is magnified in its customers’ eyes.
17. Levi’s: “Quality never goes out of style.”
An old company, Levi’s jeans have been on the market since 1853. Over 150 years later, one can assume that the vast majority of, if not all, Americans own at least one pair of Levi jeans.
18. Nokia: “Connecting people”
Known for its durability and being a stable phone, Nokia was one of the first cell phone companies in the market. Therefore, its slogan speaks the truth: it is known for connecting people.
19. Sony: “Make believe”
Creating imaginary universes and stories is what made videogames interesting. Sony’s slogan allows customers to jump into a new world and “make believe” while using its products.
20. EA games: “Challenge everything.”
The majority of EA games are competition games: racing games, sports games, battle games. They are a challenge, a competition for each user to come out first and on top. This slogan explains the mission of its games.
21. Subway: “Eat fresh.”
Subway’s product slogan, “eat fresh,” refers to its ingredients: bread is made fresh every day, vegetables are cut every morning, cookies baked every day, and so on. Customers want fresh food, not frozen and are more willing to eat something they know is fresh.
22. Maxwell House Coffee: “Good till the last drop.”
With the amount of coffee that Americans drink, coffee companies want to make sure that customers enjoy the entire cup of joe. Maxwell House Coffee makes that assurance in its slogan.
23. Jared’s: “He went to Jared’s.”
Jared’s places its name in its slogan. Many of the best product slogans use this technique so that customers will remember not only the slogan but also the company that it represents.
24. Kay: “Every kiss begins with Kay.”
A play on words, this jewelry company also positions its name within its slogan. It also claims that if a customer gets a kiss because of a gift, it came from Kay Jewelers.
25. Nintendo 64: “Get N or get out.”
Using an already known motto, Nintendo 64 uses a very popular advertising technique to for its product slogan, challenging potential customers to buy.
26. The National Lottery: “It could be you!”
Directly speaking to its customers, The National Lottery gives hope that each individual customer could potentially be the winner. With a positive and optimistic view, it gains more new and returning customers.
27. Volkswagen: “Think small.”
This original slogan is an ironic play on the idea of thinking big. It was originally meant for Volkswagen Beetles, the well-known small, compact cars.
28. Las Vegas: “What happens in Vegas, stays in Vegas.”
One of the most well-known slogans, Las Vegas’s gives customers the idea that whatever they do in Vegas is consequence-free—it doesn’t follow them back into their normal daily lives. Everyone can think of the stories that come out of Vegas: losing money gambling, drunken marriages, and so forth.
29. Paul Masson: “We will sell no wine before its time.”
Wine gets better with time. Paul Masson’s product slogan promises the best quality of wine by letting it age to get the fullest of tastes before selling it.
30. Capital One: “What’s in your wallet?”
A creative slogan, Capital One puts the ball in the customer’s court, challenging them to sign up for their credit cards by slyly asking if it is in customers’ wallets. At the same time, this slogan subtly challenges Capital One’s competitors.
31. Gillette: “The best a man can get.”
Having a good, close shave is important for men’s grooming. Gillette’s product slogan makes this claim by saying that their razors provide the best shave that a man can get. With that guarantee, who wouldn’t be willing to purchase their brand?
32. Virginia: “Virginia is for lovers.”
This slogan is an all-encompassing phrase for all of the state’s original tourism slogans. Virginia has so many things to offer: beaches, historic sites, theme parks, etc. Rather than having many limiting slogans (Virginia is for history lovers, Virginia is for beach lovers), it welcomes all.
33. Utah: “The greatest snow on Earth.”
Utah is known world-wide for its snowy mountains for skiing, snowboarding, and other winter recreational sports. The 2002 Winter Olympics were even held in Utah, so their slogan’s claim isn’t too far off from the truth.
34. M&M’s: “Melts in your mouth, not your hand.”
An original slogan, it describes the product perfectly. M&M’s are a chocolate drop in hard candy shell. Protected by its shell, the chocolate may melt, but won’t run until it is placed in the mouth.
35. General Electric: “Imagination at work.”
This slogan actually began as an internal mission and theme to inspire employees to be innovative with technology. It began a rebranding of GE and has since become the company’s product slogan, connecting employees with customers.
36. Arby’s: “We have the meats!”
Arby’s was originally known for its roast beef sandwiches. However, it now sells roast beef, brisket, chicken, turkey, and even fish sandwiches. This new company slogan fits perfectly with its new rebranding of having numerous types of meats.
37. Harley Davidson: “American by birth. Rebel by choice.”
Playing on the stereotype that motorcyclists are rebels, this slogan also makes homage to being patriotic. American customers buy an American product, but can also be a cultural rebel at the same time.
38. 3M: “Innovation.”
3M began as an abrasives maker. Throughout the years, it has created the infamous sticky note pad and 3M wall hooks. Innovation is a reflection of their mission for new abrasive technology.
39. IMAX: “Think big.”
Although “think big” has been a popular phrase for decades, it describes IMAX theatres perfectly. With their large, rounded screens, IMAX makes theatre screens bigger. Their slogan is the perfect reflection of their product.
40. Red Lobster: “Seafood differently.”
Even restaurants can use word play. Red Lobster is known for its seafood, but utilizing it in dishes other than just plain seafood. Therefore, it challenges its customers to “see food” in a different way while stating that its main product is seafood.
41. Trix Cereal: “Silly rabbit, Trix are for kids.”
Some of the best product slogans for food and toy companies relate directly to their intended audience. For Trix Cereal, the fruit-flavored and fruit-shaped cereal, its intended audience is kids, so it states it directly in its slogan, as well as its commercials as the rabbit mascot is always foiled in his attempts at getting a bowl.
42. Wheaties Cereal: “The breakfast of champions.”
This original slogan of Wheaties Cereal pair with another advertising technique—celebrity endorsements. Each box of Wheaties has a different pro-athlete or Olympian, trying to tell the customer that since athletes eat this cereal, they should to, in hopes of being like the famous athletes.
43. Sour Patch Kids: “First they’re sour, then they’re sweet.”
A smart technique for slogans is making sure it’s easily useable in a series of advertisements such as commercials and billboards. Sour Patch Kids commercials show the candy being naughty, then sweet, a parallel to how they taste: sour on the outside, sweet on the inside.
44. Nike: “Just Do It.”
Not only does this brand describe just buying the athletic brand, it also embodies a state of mind. It encourages people to become brave and bold with their athletic apparel.
45. California Milk Processor Board: “Got Milk?”
This famous slogan ran for a long time, challenging customers to drink more milk rather than sodas or other unhealthy drinks. Since it was kept simple, it was easy to pair with other advertising techniques, such as celebrity endorsements—each celebrity was shown with a milk mustache, proving they had drank milk.
46. Wendy’s: “Where’s the beef?”
Wendy’s original slogan was a direct challenge to its fast-food burger competition, claiming that Wendy’s had more beef in their burgers than other places. Now, it has become a popular saying to use when something is lacking in content, quality, or substance.
47. Rice Krispies: “Snap, Crackle, Pop.”
An ingenious slogan, this three word phrase not only describes the sound of the cereal after milk hits it, but it also gave life to the three mascots who represented Rice Krispies. There was also a time when it was jingle, easy to say and remember.
48. Nicorette: “Make quitting suck less.”
This product, which helps customers overcome a nicotine addiction, uses empathy to relate to customers. Quitting smoking is hard, and this slogan admits it. But, it does so in a positive light, claiming that Nicorette will help making quitting suck less.
49. Deere and Company: “Nothing runs like a Deere.”
Using a popular advertising technique of claiming to be the best in the market, this slogan keeps with the customers. When people think of tractor brands, Deere is one of the most popular to say.
50. The New York Times: “All the news that’s fit to print.”
As many slogans, The New York Times’s slogan has many different meanings behind it. It explains that this newspapers only prints real newsworthy stories. But, the NY Times is also one of the largest, thickest papers in the nation, so it’s also a play on words, saying that it tries to fit in all the news.