We live in the advertising age and one of the hardest marketing strategies is coming up with a memorable, creative and catchy slogan that properly represents your company or brand. A famous slogan stays with consumers—it is how they think of the product. A slogan or marketing campaign is only worthwhile if people remember it.
Great slogans and advertising taglines must be easily identifiable and be consistent with the brand, memorable, beneficial and create positive feelings for the consumer. They should set your company apart from its competitors, but they have to be simple. The slogan should also highlight the meaning behind your company or product’s mission statement. That sounds pretty easy to do right?
A good way to get your wheels spinning when you need inspiration for marketing campaign creativity is to look to the best. Here are 50 of the best and most famous slogans.
1. Apple: “Think Different”
A darling of the advertising age, Apple’s “Think Different” is part of the company’s original slogan. An effective brand awareness generator, Apple is known for innovation in its products and leading the way for its competitors. Therefore, Apple’s employees and technicians think differently than other technology companies. This famous slogan helped catapult them to the success they have today.
2. Dollar Shave Club: “Shave Time. Shave Money.”
Another great slogan – it uses alliteration! This product’s catchy slogan is perfect for describing Dollar Shave Club’s mission. They want their customers to save time by not having to go out and purchase razors. And saving money is always a bonus for everyone. But, they are also being clever with their play on words of “shave” rather than “save.”
3. L’oreal: “Because you’re worth it”
L’oreal has one of the most famous ad slogans ever created. Women want to feel good about themselves and know that they have worth. L’oreal has the perfect catchy slogan for their beauty products. They are telling their customers that they are of value—women don’t have to buy their products to become worth it because they already are.
4. Bounty: “The Quicker Picker Upper”
This famous slogan uses some great advertising tricks: the words all rhyme with each other, which makes it easier to say, as well as having it go with a tune, so you remember the slogan better. It is also making a claim against its competitors, saying it picks up messes faster. Their advertising campaigns featuring consumers comparing paper towel brands influenced many different companies.
5. Dunkin Donuts: “America Runs on Dunkin”
America is known for consuming a lot of coffee. Although Dunkin Donuts is known for its donuts, it also sells a lot of coffee and has become one of the most famous brands. It is claiming it is the best for both by making a broad assumption that America runs on their food and drink products. Dunkin’ Donuts has such a famous slogan that they are thinking of changing the company’s name to “Dunkin’.”
6. McDonald’s: “I’m Loving It”
Even if McDonald’s isn’t the healthiest food, it still is one of the most popular fast food joints in America. Therefore, their slogan is a pretty safe assumption that the customer loves their products. A perfect example for famous brands. Successful marketing strategies employ the use of repetition and it’s a guarantee you’ve seen this slogan out in the wild. McDonald’s has an ad budget of $2 million dollars – it’s no wonder their famous slogan is known worldwide.
7. Verizon: “Can you hear me now? Good.”
Verizon has the best product slogan for companies in its market. This cell-phone company has the best coverage of its competitors, so its slogan tells the truth—the Verizon man from their advertising campaigns and commercials never experiences a dropped call. If you’ve ever had Verizon you can attest that their great slogan is also very truthful.
8. State Farm: “Like a good neighbor, State Farm is there.”
Not only is this slogan a jingle, but it also makes a very important comparison. Customers want to trust their insurance, so by saying they are like a good neighbor, State Farm separates itself from other faceless, cold insurance companies. Creating a slogan for companies that sell insurance requires marketing strategies that create a sense of faith in the company. Often times most people don’t have faith in insurance companies.
9. USMC: “The Few. The Proud. The Marines.”
The United States Marine Corps is smaller than the Army and the Navy, but the men and women who serve in this branch are very proud of their jobs. An effective and great slogan, it also relates to the high caliber of the men and women who join and one of the best slogans ever written. This famous slogan is enticing to those who want to join.
10. KFC: “It’s finger lickin’ good.”
Doesn’t this famous slogan sound appetizing? A slogan for companies that sell fast-food has to be short and sweet. Kentucky Fried Chicken’s advertising slogan makes its food sound very delectable by claiming that customers will lick their fingers after eating it. Is your mouth watering, yet?
11. Canon EOS: “See what we mean.”
A play on words, “see what we mean,” tells the customer to check out the product to understand what Canon means by the quality of the camera. But, it is a camera. This advertising slogan speaks for itself. This DSLR brand is one of the most popular brands of cameras in America. This isn’t a catchy slogan but it is an effective one.
12. Wal-Mart: “Save money, live better.”
This product’s famous slogan shows the competition Wal-Mart gives its competitors: its products cost less. By spending less, customers are supposedly living better lives. Short and sweet, this is an example of a very good slogan. This slogan sets the standard for any other slogan for companies that are retail giants.
13. Nikon: “At the heart of image.”
Nikon, a very popular camera brand makes a bold claim with its slogan by saying that their brand has such quality that it is at “the heart of image”—it should be the center of the camera market. By tugging on the heartstrings of their consumer base they cement this as a good slogan.
14. Disneyland: “The happiest place on Earth.”
Capitalizing on the happiness this park will afford children is a brilliant marketing strategy. Smiles and fun are to be expected from Disneyland, a family-oriented theme park based off one of the most popular family movie brands. Children dream of visiting this theme park, so it isn’t far off for the company to assume it is one of the happiest places on Earth.
15. Hallmark: “When you care enough to send the very best.”
Some of the best product slogans actually tell the truth about the company’s products. Hallmark is known for its sentimental greeting cards and heartfelt condolence cards. This brand’s famous slogan speaks to its tear-jerking movies and heart-warming products.
16. De Beers: “A diamond is forever.”
This product slogan changed a generation. De Beers makes a bold statement with its original product slogan by saying that a diamond is forever. If it lasts forever (much like custom buttons), the worth of the product is magnified in its customers’ eyes. This slogan made diamond engagement rings the standard – it also influences the slogan for companies that also sell jewelry. Overall, a very effective marketing strategy.
17. Levi’s: “Quality never goes out of style.”
Good brand slogans are instantly recognizable. An old company, Levi’s jeans have been on the market since 1853. Over 150 years later, one can assume that the vast majority of, if not all, Americans own at least one pair of Levi jeans, making this a brilliant product slogan.
18. Nokia: “Connecting people”
Few brand names in the technological market are as recognizable as Nokia. Known for its durability and being a stable phone, Nokia was one of the first cell phone companies in the market. Therefore, its famous slogan speaks the truth: it is known for connecting people.
19. Sony: “Make believe”
Creating imaginary universes and stories is what made videogames interesting. Sony’s catchy slogan allows customers to jump into a new world and “make believe” while using its products. Placing Sony brand names on a product guarantees instant trust.
20. EA games: “Challenge everything.”
Advertising slogans for gamers have to be catchy. The majority of EA games are competition games: racing games, sports games, battle games. They are a challenge, a competition for each user to come out first and on top. EA company slogans explain the mission of its games.
21. Subway: “Eat fresh.”
This famous slogan is easily recognizable. Subway’s product slogan, “eat fresh,” refers to its ingredients: bread is made fresh every day, vegetables are cut every morning, cookies baked every day, and so on. Customers want fresh food, not frozen and are more willing to eat something they know is fresh. Catchy slogans often benefit the company the most. There is a reason this is considered one of the best slogans out there.
22. Maxwell House Coffee: “Good till the last drop.”
Not a famous advertising slogan, but a good one nonetheless. Coffee companies aren’t known for having catchy slogans, but Maxwell House is! With the amount of coffee that Americans drink, coffee companies want to make sure that customers enjoy the entire cup of joe. Maxwell House Coffee makes that assurance in its slogan.
23. Jared’s: “He went to Jared’s.”
Jared’s places its name in its catchy slogan. This is a very famous advertising slogan. Many of the best product slogans use this technique so that customers will remember not only the famous slogan but also the company that it represents.
24. Kay: “Every kiss begins with Kay.”
Company slogans should explain the mission of the company and this is no exception. A play on words, this jewelry company also positions its name within its slogan. It also claims that if a customer gets a kiss because of a gift, it came from Kay Jewelers. This is the most famous slogan for companies that sell fine jewels.
25. Nintendo 64: “Get N or get out.”
Nintendo has one of the best taglines of all time. Using an already known motto, Nintendo 64 uses a very popular advertising technique for its product slogan, challenging potential customers to buy. The Nintendo 64 was the first gaming system for most Americans, and this famous slogan challenged them to get on board.
26. The National Lottery: “It could be you!”
Directly speaking to its customers, The National Lottery gives hope that each individual customer could potentially be the winner. With a positive and optimistic view, it gains more new and returning customers. Good advertising slogans capitalize on the consumer’s hopes and dreams and who doesn’t dream of winning the lottery? This slogan is on the list of best taglines.
27. Volkswagen: “Think small.”
This original catchy slogan is an ironic play on the idea of thinking big. It was originally meant for Volkswagen Beetles, the well-known small, compact cars. This is a brilliant business slogan.
28. Las Vegas: “What happens in Vegas, stays in Vegas.”
One of the most well-known advertising slogans, Las Vegas’s gives customers the idea that whatever they do in Vegas is consequence-free—it doesn’t follow them back into their normal daily lives. Las Vegas has a brand slogan, rather than an advertisement for a product. Everyone can think of the stories that come out of Vegas: losing money gambling, drunken marriages, and so forth.
29. Paul Masson: “We will sell no wine before its time.”
Wine gets better with time. Paul Masson’s product slogan promises the best quality of wine by letting it age to get the fullest of tastes before selling it. This is a perfect example of a slogan for companies that sell wine.
30. Capital One: “What’s in your wallet?”
A creative slogan, Capital One puts the ball in the customer’s court, challenging them to sign up for their credit cards by slyly asking if it is in customers’ wallets. At the same time, this brand slogan subtly challenges Capital One’s competitors.
31. Gillette: “The best a man can get.”
Having a good, close shave is important for men’s grooming. Gillette’s product slogan makes this claim by saying that their razors provide the best shave that a man can get. Slogans and taglines that rhyme are better performers. With that guarantee, who wouldn’t be willing to purchase their brand?
32. Virginia: “Virginia is for lovers.”
This slogan is an all-encompassing phrase for all of the state’s original tourism slogans. Virginia has so many things to offer: beaches, historic sites, theme parks, etc. Rather than having many limiting advertising slogans (Virginia is for history lovers, Virginia is for beach lovers), it welcomes all.
33. Utah: “The greatest snow on Earth.”
Utah is known worldwide for its snowy mountains for skiing, snowboarding, and other winter recreational sports. The 2002 Winter Olympics were even held in Utah, so their slogan’s claim isn’t too far off from the truth. This shows that a business slogan can be applied to any product or even state!
34. M&M’s: “Melts in your mouth, not your hand.”
Advertising slogans often use double entendre. An original slogan, it describes the product perfectly. M&M’s are a chocolate drop in a hard candy shell. Protected by its shell, the chocolate may melt, but won’t run until it is placed in the mouth. M&M’s have one of candies more famous slogans.
35. General Electric: “Imagination at work.”
This catchy slogan actually began as an internal mission and theme to inspire employees to be innovative with technology. It began a rebranding of GE and has since become the company’s product slogan, connecting employees with customers.
36. Arby’s: “We have the meats!”
Arby’s was originally known for its roast beef sandwiches. However, it now sells roast beef, brisket, chicken, turkey, and even fish sandwiches. This new company slogan fits perfectly with its new rebranding of having numerous types of meats. Another slogan for companies that sell fast-food that has a punch.
37. Harley Davidson: “American by birth. Rebel by choice.”
Playing on the stereotype that motorcyclists are rebels, this slogan also makes an homage to being patriotic. American customers buy an American product, but can also be a cultural rebel at the same time. Famous slogans often rely heavily on a consumer’s identity and this one is no exception.
38. 3M: “Innovation.”
Brevity is the soul of advertising slogans, and 3M nailed that concept. 3M began as an abrasives maker. Throughout the years, it has created the infamous sticky note pad and 3M wall hooks. Innovation is a reflection of its mission for discovering new abrasive technology.
39. IMAX: “Think big.”
Although “think big” has been a popular phrase for decades, it describes IMAX theatres perfectly. With their large, rounded screens, IMAX makes theatre screens bigger. Their slogan is the perfect reflection of their product. It doesn’t fall into the famous slogans category but it fits their product like a glove. The company represents its mission statement perfectly in this slogan.
40. Red Lobster: “Seafood differently.”
Even restaurants can use a play on words. Red Lobster is known for its seafood, but utilizing it in dishes other than just plain seafood. Therefore, it challenges its customers to “see food” in a different way while stating that its main product is seafood. Red Lobster has had many different advertising slogans, and this one ended up being the one that stuck.
41. Trix Cereal: “Silly rabbit, Trix are for kids.”
Some of the best product advertising slogans for food and toy companies relate directly to their intended audience. For Trix Cereal, the fruit-flavored and fruit-shaped cereal, its intended audience is kids, so it states it directly in its slogan, as well as its commercials as the rabbit mascot is always foiled in his attempts at getting a bowl. From the Trix Rabbit to the iconic slogan, this is an example of famous advertising. This company has super recognizable logo design.
42. Wheaties Cereal: “The breakfast of champions.”
This original slogan of Wheaties Cereal pair with another famous advertising technique—celebrity endorsements. Each box of Wheaties has a different pro-athlete or Olympian, trying to tell the customer that since athletes eat this cereal, they should to, in hopes of being like the famous athletes.
43. Sour Patch Kids: “First they’re sour, then they’re sweet.”
A smart technique for advertising slogans is making sure it’s easily useable in a series of advertisements such as commercials and billboards. Sour Patch Kids commercials show the candy being naughty, then sweet, a parallel to how they taste: sour on the outside, sweet on the inside. Their commercials became very famous advertising.
44. Nike: “Just Do It.”
Not only does this famous slogan brand describe just buying the athletic brand, but it also embodies a state of mind. It encourages people to become brave and bold with their athletic apparel. When it comes to famous advertising slogans, this is about as perfect as it gets. The Nike Swoosh is an iconic logo design.
45. California Milk Processor Board: “Got Milk?”
This famous slogan ran for a long time, challenging customers to drink more milk rather than sodas or other unhealthy drinks. Since it was kept simple, it was easy to pair with other advertising techniques, such as celebrity endorsements—each celebrity was shown with a milk mustache, proving they had drunk milk. This is an easily recognizable advertising campaign.
46. Wendy’s: “Where’s the beef?”
Wendy’s original slogan was a direct challenge to its fast-food burger competition, claiming that Wendy’s had more beef in their burgers than other places. Now, the advertising campaign has become a popular saying to use when something is lacking in content, quality, or substance. Advertising slogans should hit hard and leave a lasting impression, like this one that came out in the ‘80s that can still be heard today. A perfect slogan!
47. Rice Krispies: “Snap, Crackle, Pop.”
An ingenious slogan, this three-word phrase not only describes the sound of the cereal after milk hits it, but it also gave life to the three mascots who represented Rice Krispies. There was also a time when it was a jingle, easy to say and remember which helps cultivate brand awareness.
48. Nicorette: “Make quitting suck less.”
This product, which helps customers overcome nicotine addiction, uses empathy to relate to customers. Quitting smoking is hard, and this famous slogan admits it. But, it does so in a positive light, claiming that Nicorette will help to make quitting suck less. Slogans and taglines that play on empathy are often very effective.
49. Deere and Company: “Nothing runs like a Deere.”
Using a popular advertising technique of claiming to be the best in the market, this slogan keeps with the customers. When people think of tractor brands, Deere is one of the most popular to say. This is a perfect slogan for the market. Not an example of very famous advertising slogans, but effective nonetheless.
50. The New York Times: “All the news that’s fit to print.”
As many famous advertising slogans, The New York Times’s slogan has many different meanings behind it. It explains that these newspapers only print real newsworthy stories which are a direct result of their hard hitting brand awareness campaign. But, the NY Times is also one of the largest, thickest papers in the nation, so it’s also a play on words, saying that it tries to fit in all the news. Proving that not only companies with slogans but news organizations with slogans can get ahead.
We hope this list helps you create a slogan for companies of all shapes and products. It will help anyone struggling to nail down their own slogans and taglines. Companies with slogans tend to do better in the market than those without, so get started brainstorming yours today!
